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SW Flooring Market 2020

2020 Southwest Flooring Market

We invite you to apply to exhibit at the 2020 Southwest Flooring Market at the AT&T Stadium.

Dallas has become one of the leading buying markets of the flooring industry. Buyers and exhibitors have been converging in the Dallas area for several years now across many different venues. The Southwest Flooring Market strives to streamline an organized buying experience by unifying buyers, manufacturers, and distributors all under one roof.



The exhibit floor will comprise of 70% manufacturers and 30% distributors.  Product categories include: carpet, rugs, hardwoods, engineered hardwoods, tile, laminate, stone, resilient LVP/resilient LVT, tools/equipment, technology, installation products, underlayment, carpet sewing machines & supplies.

View Our 2020 Sales Prospectus


SPACE RATES- all booths sold as raw space

The Southwest Flooring Market provides several options to meet your space needs. Please see 2020 exhibit rates below. Please note immediate reservation of space is on a first-come, first-serve basis. 2019 exhibitors will have first priority on 2020 space.

(includes floor space only – rates are per square foot)

Space Size Kick Off Rate (Ends January 30th) Early Bird Rate (Ends June 15th) Standard Rate (After June 15th)
3000 + sq. ft. $8.50 $9.50 $12.50
2000-2999 sq. ft. $9.50 $10.50 $14.00
1200-1999 sq. ft. $12.00 $13.50 $14.50
700-1199 sq. ft. $13.85 $15.00 $16.00
300-699 sq. ft. $14.65 $16.00 $17.00
100-299 sq. ft. $18.85 $20.50 $22.00

Drape Package – $1.99 per linear foot: walls will be draped on two short and one long side of the booth


Once your space has been confirmed through the application process, a 25% deposit with a signed contract will be due within 30 days to secure your space. A second 25% deposit will be due by March 1. Final 50% payment will be due by September 1, 2019.

25% deposit to reserve space

25% payment due by March 1 (All contracts received after March 1, 2019 will be required to pay a 50% deposit)

Final 50% payment due by September 1 (All contracts received after September 1, 2019 will be required to pay in full)