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Exhibitor Services



SW Flooring Market

AT&T Stadium

Arlington, TX

Move-In Information

Wednesday, January 8, 2020            Noon – 8:00 pm

Thursday, January 9, 2020      7:00 am- 11:00 am

Event Days & Hours:

Thursday, January 9, 2020       11:00 am – 8:00 pm

Friday, January 10, 2020          9:00 am – 4:00 pm


Building Services

Electrical/Internet/Cable – download 2019 Electrical Order Forms here | Order Online Here

Catering (in booth) | Order Online Here

Compressed Air/Gas/Water/Drain 

Motorized Vehicle Authorization Form (for vehicles needing to be used as displays on the show floor)

General Service Contractor – SHEPARD CONVENTION SERVICES


Sponsorship Commitment and Fulfillment

Learn more about sponsorship opportunities at the SW Flooring Market here

To speak with a sales person about available opportunities please contact:

Kathy Sullivan 770-559-0293 ext. 9 –

Angela O’Reilly 770-559-0293 ext. 3 –

Exhibitor Registration & Lead Retrieval

Exhibitor registration directions: Please make sure to provide the team member’s individual email address for each registration.  Please do not use one general email address. Please use your booth number as your password. Register your Booth Staff HERE!

Learn about Lead Retrieval

2019 SWFM Lead Retrieval Order Form


Red Carpet Club

The top 250 accounts nominated by our exhibitors are invited to the prestigious, Red Carpet Club (RCC). RCC members enjoy personalized invitations, fast track registration, free WI-FI, snacks, coffee and drinks throughout the show.

Marketing Tools

We will provide exhibitors with customized marketing tools to help you promote your presence at SWFM. These marketing tools will include customized and personalized assets for social media and other digital marketing tactics. Exhibitors can also order Postcard Mailers with space to personally invite customers as well as promote their booth number. Please take advantage of these complimentary marketing tools. If you have any questions please contact marketing here.


Exhibitor Partnered Promotions

Research shows that 80% of buyers attend a show at the request of the exhibitors. For that reason, we provide our exhibitors with the tools to promote their participation at SWFM.

Show Specials

Show Specials are just that, a special offer that is only honored face-to-face at market to buyers that meet with your team.  As an appreciation to our customers, we would like to offer them deals they cannot find anywhere else. These offers will ensure that top buyers will attend the Southwest Flooring Market and place their orders on-site with you in January!  Show Specials will be published on our website, within Buyer Updates, within the on-site Buyers Guide, and throughout our marketing promotions.

On-Site Market Directory

The On-Site Market Directory is given to every buyer that registers for the SWFM. Filled with all event details, this directory is their guide for planning their experience at market. Looking to gain more exposure among thousands of attendees? Purchase your ad space today! Click below for more details.

Attendee List

We will not distribute the Attendee list PRIOR to the show. However, we do provide our exhibitors with a copy of the attendee list 2-3 weeks AFTER the show.


Set-up Questions?

Have questions related to set-up and ordering services? Contact Barbara Stroup at 770-559-0293 ext. 4 or

Marketing Questions?

Have questions about marketing (Red Carpet Club, marketing, promocode, etc.)? Contact Sammie Baker at 770-559-0293 ext. 2 or